Bubba probably remains one of the most memorable contestants. He shared with Bob his four life goals: To play college football, never miss a day of class in twelve years, to be on The Price is Right and with his winnings open up a store in Alabama called 'Bubba Mart'. Bob had a lot of fun with it, even pointing out how he could use the prizes he won for his store. Bubba's third goal certainly worked out well, making it all the way to the showcases and winning thanks to a very painful overbid by his contestant. A very gracious winner, gave her a hug and thanked Bob for helping accomplish his goal.